New Twistees Lite
With the largest market share in the snack category, Twistees is undisputedly the leading snack on the Maltese Islands. The brand name Twistees has today become a household name on the Maltese Islands.
To keep in line with the ever-growing local as well as global concern for health and healthy eating, Darrell Lea Foods Limited, manufacturers of Twistees, have come up with the perfect solution - "Low Fat - Low Salt" Twistees. Launched into the Maltese market in the third week of September, this product guarantees that Maltese schoolchildren and adults alike would be able to enjoy their favourite snack in a healthier version. Based on the original reciepe, Twistees Lite contains a lower amount of sodium and fat, while maintaining that very agreeable cheesy taste and crunchy features it is renowned for. Twistees Lite complies with the health guidelines as set by the health department and is available from all supermarkets, confectioneries and other leading outlets.
The packet of the new Lite Twistees is highlighted by the words "Lite" and Lower in Fat and Salt" on the packet.
Naturally, the original Twistees is still available for everyone to enjoy.